What is public relations? According to the Public Relations Society of America, the professional organization to which most PR practitioners belong, public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

What does that mean for you and your business? Public relations can look like a lot of different things, depending on your organization. The “publics” that matter to you may be very different than the ones that matter to some of our other clients. You might need to engage in media relations to meet your goals while another business might need to focus on constituent relations. That’s why there’s no such thing as a one-size-fits-all PR plan. Some of the broad areas of focus that we might recommend pursuing include:

• Advertising
• Branding and Identity Development
• Business-to-Business Marketing
• Business-to-Consumer Marketing
• Community Relations
• Crisis Communications/Issues Management
• Internal Communications/Employee Relations
• Media Relations
• Public Affairs
• Reputation Management
• Special Events

Kismet Communications specializes in matching your organization’s needs with the right communications strategies and tactics. Most people want to know what those tactics are going to look like. PR plans can be executed a million different ways, but some of the tactics you might very well see us deploy include: