The Emily Dickinson Museum had a loyal base of fans—history buffs in Massachusetts and its New England surrounds, poetry lovers, and Emily Dickinson aficionados the world over who traveled great distances to pay homage to the woman who “dwells in possibility.”

To beckon visitors from Boston and beyond, Rachel worked alongside nationally-renowned illustrator Penelope Dullaghan, to unveil a new visual representation of Dickinson, which was featured on the cover of the 2007 season brochure. To encourage museum membership and increase gift shop sales, the museum also issued a commemorative poster featuring the illustration, which was used as a membership incentive; was made available for purchase in the museum’s gift shop; and was distributed to visitor centers across New England.